Google Ads Video Certification

It covers the basic & advanced concepts which include top-notch practices for creation, management, measurement, and optimization of the campaigns for video advertisement across the web and YouTube.

Study Guide:-

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You will now test your competence for Video Advertising expertise.
This assessment test consists of a total 74 questions with 90 minutes completion time.
If you halt the assessment in advance or before the timer goes off and you haven't answered correct enough questions, you won't receive the pass certificate.

** You need to score at least 80 per cent or higher to acquire the pass certificate.

Shopping ads Certification

It covers the basic & advanced concepts which include creation of account with Merchant Center, Data Feed for Products, and management/creation of shopping campaigns.

Study Guide:-

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You will now test your competence for Shopping Advertising expertise.
This assessment test consists of a total 63 questions with 90 minutes completion time.

** You need to score at least 80 per cent or higher to acquire the pass certificate.

Google Ads Fundamentals

It covers basic/intermediate concepts which include:

• Benefits of Google Ads
• Benefits of Online Advertising
• Best practices for management/optimization of ad campaigns

Study Guide:-

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You will now test your competence for Google Ads Fundamentals.
This assessment test consists of a total 65 questions with 90 minutes completion time.

** You need to score at least 80 per cent or higher to acquire the pass certificate.

Digital Sales Certification

This assessment covers basic concepts in online advertising and sales skills. It assesses the effectiveness of sales representatives to sell Google digital solutions to businesses.

Study Guide:-

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You will now test your competence for Digital Sales expertise. This assessment test consists of a total 55 questions with 90 minutes completion time.

If you halt the assessment in advance or before the timer goes off and you haven't answered correct enough questions, you won't receive the pass certificate.

** You need to score at least 80 per cent or higher to acquire the pass certificate.

Google Ads Search Certification

It covers the advanced and basic concepts which include optimum practices for creation, management, measuring, and optimization of the ad campaigns for search ads across the Google Search network.

Study Guide:-

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You will now test your competence for Google Ads Search expertise.
This assessment test consists of a total 55 questions with 90 minutes completion time.
If you halt the assessment in advance or before the timer goes off and you haven't answered correct enough questions, you won't receive the pass certificate.

** You need to score at least 80 per cent or higher to acquire the pass certificate.

Google Ads Mobile Certification

It covers all the basic & advanced concepts for mobile advertising which include bidding, ad formats, campaign measurement, targeting, as well as optimization.

Study Guide:-

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You will now test your competence for Mobile Advertising expertise.
This assessment test consists of a total 70 questions with 90 minutes completion time.
If you halt the assessment in advance or before the timer goes off and you haven't answered correct enough questions, you won't receive the pass certificate.

** You need to score at least 80 per cent or higher to acquire the pass certificate.

Google Analytics Tab

The Advanced mode for Google Analytics helps you understand how data is collected and then processed as readable reports. Additionally, you will also learn the use of configurations such as Custom Metrics, Custom Dimensions, as well as Event Tracking for collection of business specific data. The course shall also demonstrate the advanced techniques for analysis with use of channel reports, segmentation, custom reports, audience reports, along with marketing strategies such as Dynamic Remarketing/Remarketing that show specific ads to the customers that have once visited the website.

Study Guide:-

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You will now test your competence for digital analytics expertise & best practices in Google Analytics domain. This assessment test consists of a total 70 questions with 60 minutes completion time.
If you halt the assessment in advance or before the timer goes off and you haven't answered correct enough questions, you won't receive the pass certificate.

** You need to score at least 80 per cent or higher to acquire the pass certificate.